If people haven’t heard of Nothing before, people wandering through Soho will pass by a new physical location for Nothing. The shop will open on Saturday 10 December at 11.30am in London where it will sell the Nothing Phone (1) and Ear Stick earphones, alongside Nothing merchandise. There will also be a selection of audio products from Swedish brand Teenage Engineering as well as “curated collections of fashion and design brands”.
The decor inside the store is bright, white, retro and transparent, inspired by the minimal and transparent look of the brand’s products.
Source: nothing
The store will have a display area of 785 square feet (73 square meters) and will span two floors. There’s a 4,000 flip-dot display showing images on a wall, and there’s a transparent phone booth with a Nothing Phone (1) that is to be used as the store’s official customer helpline.
The first visitors to the store will be able to purchase one of 100 limited edition laser engraved Ear Sticks. The shop is located at 4 Peter Street and will be open 7 days a week.
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